Headshot of Andrew, travel photographer and Chicago travel content creator for How We See It.
Portrait of Jeremy, Chicago-based travel UGC content creator for How We See It.

Trusted by Destinations & Tourism Boards…

Brand partners and tourism clients How We See It has produced travel and lifestyle content for.

A full-scale digital agency based in Chicago, with true expertise in travel user-generated content for tourism boards, social media management & content creation for brands, and professional videography & photography.

 

With nearly a decade of digital experience, we are proud to be a trusted creator duo for travel boards of all sizes—national, state, city, and specialty—as well as for businesses both large and small.

You’ve probably seen our work without realizing it. Our client numbers speak for themselves: Over 9.2M views and 113K likes on Instagram, and 7.9M views with 183K likes on TikTok.

 

We’ve successfully completed over 250+ tourism board social media campaigns, inspiring communities to become destination dreamers and driving core travel experiences through immersive visual storytelling. 

PERFECT WINTER DAY // GALENA, IL

Official logo of Visit Galena, representing tourism and travel in Galena, Illinois, featured for travel UGC content and portfolio use

AN IDEAL SATURDAY // MADISON, WI

Official logo of VisitTheUSA, representing travel and tourism across the United States, featured for travel UGC content and portfolio use

SUMMER STAYCATION // CHICAGO, IL

Official logo of Enjoy Illinois, representing tourism and travel throughout Illinois, featured for travel UGC content and portfolio use

STARVED ROCK WINTER // UTICA, IL

Official logo of Heritage Corridor Destinations, representing tourism and travel throughout the Heritage Corridor region of Illinois, featured for travel UGC content and portfolio use

GLOU GLOU WINE // MADISON, WI

Official logo of Destination Madison, representing tourism and travel in Madison, Wisconsin, featured for travel UGC content and portfolio use

WINTER CARNIVAL // MADISON, WI

Official logo of Destination Madison, representing tourism and travel in Madison, Wisconsin, featured for travel UGC content and portfolio use

CONSERVATORY // CHICAGO, IL

Official logo of Enjoy Illinois, representing tourism and travel throughout Illinois, featured for travel UGC content and portfolio use

FIVE BEDROOM  // SAUGATUCK , MI

Official VRBO logo, representing vacation rentals, hotels, and Airbnb-style travel accommodations, featured for travel UGC content and portfolio use

MOZARELLA LOG // ANTIOCH, IL

Official logo of Visit Lake County, representing tourism and travel in Lake County, Illinois, featured for travel UGC content and portfolio use

DRYCREEK BEEKEEPING // GALENA, IL

Official logo of Visit Galena, representing tourism and travel in Galena, Illinois, featured for travel UGC content and portfolio use

FALL HORSEBACK // FARMINGTON, IA

Official logo of Travel Iowa, featured for travel UGC content and portfolio use

HOLY HILL TOWER // HUBERTUS, WI

Official logo of Travel Wisconsin, representing tourism, travel, and attractions throughout Wisconsin, featured for travel UGC content and portfolio use

Words From Our Clients

Official logo of Travel Iowa, featured for travel UGC content and portfolio use

Where have you been all this time!? The helmet shot??? Iconic. Racking the bike at the end = chef’s kiss!”

WE LOVE THIS CONTENT! Lighting is gorgeous with amazing videos and photos of the experience — makes us jealous!”

No detail was missed – loved every shot.”

Official logo of Visit Galena, representing tourism and travel in Galena, Illinois, featured for travel UGC content and portfolio use

“Thank you for everything you do to share your Galena Country experience with the world! We love when you two come to visit!

Thank you for helping tell our story, one image at a time.”

Official logo of Travel Dubuque, featured for travel UGC content and portfolio use
“Your content looked fantastic! You captured exactly what we were looking for.
 

A GREAT summary of the experience! We love the shots of entering the different gardens & the inclusion of the sculptures and koi fish!”

Official logo of Meet Chicago Northwest, representing tourism and travel in Chicago Northwest, Illinois, featured for travel UGC content and portfolio use

No notes – you always capture exactly what we want! Loved all the angles and a great variety of shots!!” 

We’re obsessed with these clips! Love the variety and all the creativity, different angles. I can tell effort is being put in! I look forward to using these clips!

Official logo of Visit Lake County, representing tourism and travel in Lake County, Illinois, featured for travel UGC content and portfolio use

“Big shoutout to you guys for providing delicious content during the Lake County February Flavor Festival! 

THANK YOU FOR helping showcase all the tasty treats! 

We appreciate you!

Official logo of Enjoy Illinois, representing tourism and travel throughout Illinois, featured for travel UGC content and portfolio use

“5/5 stars! A fantastic mix of content here, well done!

“We really appreciate the variety of clips and the different angles captured. GREAT action shots!

Tried & True Content

Our content has exploded across social platforms and as of February 10th, 2026, our cumulative client & HWSI social metrics are as follows… 

INSTAGRAM

9,269,256 Views

221,878 Likes

2,183 Comments

TIKTOK

7,940,312 views

183,139 likes

2,778 comments

Skeptical? We can’t blame you… Shoot us an e-mail for the data spreadsheet!

Latest On The Blog

Founded by Chicago-based travel creators and photographers, How We See It documents Midwest destinations through cinematic storytelling, professional photography, and in-depth travel guides designed to inspire meaningful exploration…